Marketing Blog https://blog.maxtraylor.com/marketing-blog Max covers content marketing, inbound marketing, lead gen, lead management, analytics and more. en-us Tue, 08 Mar 2022 16:37:29 GMT 2022-03-08T16:37:29Z en-us Brie E. Anderson on Playing Offense in Your Career https://blog.maxtraylor.com/marketing-blog/brie-e.-anderson-on-playing-offense-in-your-career <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/brie-e.-anderson-on-playing-offense-in-your-career" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/Brie%20E.%20Anderson%20-Title%20Card.jpg" alt="Brie E. Anderson on&nbsp;Playing Offense in Your Career" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs <a href="http://beastanalyticsco.com">BEAST Analytics</a>, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal. She is also the author of the <a href="https://www.beastanalyticsco.com/beers">Data-Driven Strategy ebook</a>.</p> <p style="text-align: left;"><em>“Digital marketing is always changing.”&nbsp;</em> - Brie E. Anderson<br><br></p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/brie-e.-anderson-on-playing-offense-in-your-career" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/Brie%20E.%20Anderson%20-Title%20Card.jpg" alt="Brie E. Anderson on&nbsp;Playing Offense in Your Career" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs <a href="http://beastanalyticsco.com">BEAST Analytics</a>, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal. She is also the author of the <a href="https://www.beastanalyticsco.com/beers">Data-Driven Strategy ebook</a>.</p> <p style="text-align: left;"><em>“Digital marketing is always changing.”&nbsp;</em> - Brie E. Anderson<br><br></p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fbrie-e.-anderson-on-playing-offense-in-your-career&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 08 Mar 2022 16:37:29 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/brie-e.-anderson-on-playing-offense-in-your-career 2022-03-08T16:37:29Z Dennis Hahn on How to Build a Team of Great Strategists https://blog.maxtraylor.com/marketing-blog/dennis-hahn-on-how-to-build-a-team-of-great-strategists <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/dennis-hahn-on-how-to-build-a-team-of-great-strategists" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Dennis-Hahn.jpg" alt="Dennis Hahn on How to Build a Team of Great Strategists" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p>Dennis Hahn is Chief Strategy Officer at <a href="http://www.liquidagency.com">Liquid</a>. He is a multi-disciplinary design-thinking strategist with expertise in brand, business and experience strategy. Dennis is also a well-rounded, entrepreneurial agency leader, business builder and trusted advisor to executives.</p> <p>Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic initiatives for clients that include GE, John Deere, HP, Microsoft, Nike, Nasdaq, PayPal and Walmart. Check out <a href="https://www.linkedin.com/in/dennisfhahn/">Dennis' LinkedIn profile</a> to learn more</p> <p style="text-align: left;"><br><em>“Don’t second guess your value.”&nbsp;</em> - Dennis Hahn<br><br></p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/dennis-hahn-on-how-to-build-a-team-of-great-strategists" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Dennis-Hahn.jpg" alt="Dennis Hahn on How to Build a Team of Great Strategists" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p>Dennis Hahn is Chief Strategy Officer at <a href="http://www.liquidagency.com">Liquid</a>. He is a multi-disciplinary design-thinking strategist with expertise in brand, business and experience strategy. Dennis is also a well-rounded, entrepreneurial agency leader, business builder and trusted advisor to executives.</p> <p>Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range of significant strategic initiatives for clients that include GE, John Deere, HP, Microsoft, Nike, Nasdaq, PayPal and Walmart. Check out <a href="https://www.linkedin.com/in/dennisfhahn/">Dennis' LinkedIn profile</a> to learn more</p> <p style="text-align: left;"><br><em>“Don’t second guess your value.”&nbsp;</em> - Dennis Hahn<br><br></p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fdennis-hahn-on-how-to-build-a-team-of-great-strategists&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Wed, 08 Dec 2021 14:58:56 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/dennis-hahn-on-how-to-build-a-team-of-great-strategists 2021-12-08T14:58:56Z Personal Branding with Faith James https://blog.maxtraylor.com/marketing-blog/personal-branding-with-faith-james <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/personal-branding-with-faith-james" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Faith%20James%20v3.jpg" alt="Personal Branding with Faith James" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Faith James is affectionately known as the Queen of Branding or the Branding Ninja depending on what side of the street you live. She is an award-winning marketing and branding executive with over 25+ years experience creating branding and communications campaigns for Fortune 500 brands like IBM, Microsoft, Pepsi, Mary Kay and Liberty Mutual. She is a highly-sought after speaker and has presented at industry shows such as the Advertising Research Federation and The American Marketing Association.<br><br>Faith is a 2x International Amazon Best Selling Author with her books: “<a href="https://www.amazon.com/Ladies-Power-Your-Brand-Unapologetically-ebook/dp/B081KV91Z6">Ladies, Power Up Your Brand</a>" and "<a href="https://www.amazon.com/Experts-Influencers-Rebecca-Hall-Gruyter/dp/1732888582">Experts and Influencers: Women’s Empowerment Edition</a>” She is is currently writing her 3rd book: “God is My Brand Strategist”.<br><br>She is a certified Personal and Social Branding Strategist and is the CEO and Founder of <a href="http://www.faithjames.com">The Personal Branding Consultancy, LLC</a>, an international branding and marketing agency that helps forward-leaning female entrepreneurs, and a few enlightened men, from Austria to Atlanta, build a stand-out brand and improve their professional reputation in the market place. Faith was recently named a 2021 Top 100 Influencer in Advertising and Marketing.</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/personal-branding-with-faith-james" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Faith%20James%20v3.jpg" alt="Personal Branding with Faith James" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Faith James is affectionately known as the Queen of Branding or the Branding Ninja depending on what side of the street you live. She is an award-winning marketing and branding executive with over 25+ years experience creating branding and communications campaigns for Fortune 500 brands like IBM, Microsoft, Pepsi, Mary Kay and Liberty Mutual. She is a highly-sought after speaker and has presented at industry shows such as the Advertising Research Federation and The American Marketing Association.<br><br>Faith is a 2x International Amazon Best Selling Author with her books: “<a href="https://www.amazon.com/Ladies-Power-Your-Brand-Unapologetically-ebook/dp/B081KV91Z6">Ladies, Power Up Your Brand</a>" and "<a href="https://www.amazon.com/Experts-Influencers-Rebecca-Hall-Gruyter/dp/1732888582">Experts and Influencers: Women’s Empowerment Edition</a>” She is is currently writing her 3rd book: “God is My Brand Strategist”.<br><br>She is a certified Personal and Social Branding Strategist and is the CEO and Founder of <a href="http://www.faithjames.com">The Personal Branding Consultancy, LLC</a>, an international branding and marketing agency that helps forward-leaning female entrepreneurs, and a few enlightened men, from Austria to Atlanta, build a stand-out brand and improve their professional reputation in the market place. Faith was recently named a 2021 Top 100 Influencer in Advertising and Marketing.</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fpersonal-branding-with-faith-james&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 04 Nov 2021 14:13:43 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/personal-branding-with-faith-james 2021-11-04T14:13:43Z A.J. Workman on How Predictive Data is Transforming Marketing Agencies https://blog.maxtraylor.com/marketing-blog/a.j.-workman-on-how-predictive-data-is-transforming-marketing-agencies <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/a.j.-workman-on-how-predictive-data-is-transforming-marketing-agencies" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic---%20AJ%20workman%20%281%29.jpg" alt="A.J. Workman on&nbsp;How Predictive Data is Transforming Marketing Agencies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">A.J. Workman is the Chief Revenue Officer at Blue Moon Digital, Inc. (now <a href="https://mergeworld.com/news/agency-updates/merge-acquires-blue-moon-digital-inc?returnUrl=https%3a%2f%2fmergeworld.com%2fnews">MERGE World</a>), and soon to be their EVP of Growth. A majority of A.J.’s career has focused on working with forward-thinking companies to uncover hidden opportunities that position themselves to achieve long-term growth. His professional journey over the past 20 years began with product marketing then developed into building retail brick and mortar stores and enterprise software.</p> <p style="text-align: left;">Whether for B2B or B2C, his experience in developing businesses in multiple industries translated well into A.J.’s current world of digital marketing because he truly understands other retail concerns that a client might have outside of the digital marketing world. Check out <a href="https://www.linkedin.com/in/ajworkman/">A.J.'s LinkedIn profile</a> to connect.<br><br><em>“We're within 96% of knowing what's going to happen.”&nbsp;</em> - A.J. Workman<br><br></p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/a.j.-workman-on-how-predictive-data-is-transforming-marketing-agencies" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic---%20AJ%20workman%20%281%29.jpg" alt="A.J. Workman on&nbsp;How Predictive Data is Transforming Marketing Agencies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">A.J. Workman is the Chief Revenue Officer at Blue Moon Digital, Inc. (now <a href="https://mergeworld.com/news/agency-updates/merge-acquires-blue-moon-digital-inc?returnUrl=https%3a%2f%2fmergeworld.com%2fnews">MERGE World</a>), and soon to be their EVP of Growth. A majority of A.J.’s career has focused on working with forward-thinking companies to uncover hidden opportunities that position themselves to achieve long-term growth. His professional journey over the past 20 years began with product marketing then developed into building retail brick and mortar stores and enterprise software.</p> <p style="text-align: left;">Whether for B2B or B2C, his experience in developing businesses in multiple industries translated well into A.J.’s current world of digital marketing because he truly understands other retail concerns that a client might have outside of the digital marketing world. Check out <a href="https://www.linkedin.com/in/ajworkman/">A.J.'s LinkedIn profile</a> to connect.<br><br><em>“We're within 96% of knowing what's going to happen.”&nbsp;</em> - A.J. Workman<br><br></p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fa.j.-workman-on-how-predictive-data-is-transforming-marketing-agencies&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 26 Aug 2021 14:17:21 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/a.j.-workman-on-how-predictive-data-is-transforming-marketing-agencies 2021-08-26T14:17:21Z Jenny Erickson on where business owners get stuck https://blog.maxtraylor.com/marketing-blog/jenny-erickson-on-where-business-owners-get-stuck <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/jenny-erickson-on-where-business-owners-get-stuck" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Jenny%20Erickson%20%281%29.jpg" alt="Jenny Erickson on where business owners get stuck" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;"><span>Activating ideas using simple frameworks and tailored, direct advice has been Jenny Erickson’s passion in her 20-year career.&nbsp; After holding a wide array of roles in Marketing, Finance, Supply Chain, Technology, and HR &nbsp;– she decided it was time to make that knowledge accessible where it could make the most impact on the world --- in the hands of small and micro business owners.</span><br><span>&nbsp;</span><br><span>Her company, <a href="https://acthoughtful.com/">ACThoughtful Consulting</a> is focused on unleashing the impact of micro-businesses through advice, coaching, and Fractional-COO support --- where no fraction is too small. Want to size up your business and decide where to focus?&nbsp;<a href="https://acthoughtful.com/business-self-review">Self-assess your business</a>&nbsp;and see where you can make the most impact.</span><br><br><em>“Do the work that works for you.”&nbsp;</em> - Jenny Erickson</p> <p style="text-align: left;">&nbsp;</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/jenny-erickson-on-where-business-owners-get-stuck" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Jenny%20Erickson%20%281%29.jpg" alt="Jenny Erickson on where business owners get stuck" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;"><span>Activating ideas using simple frameworks and tailored, direct advice has been Jenny Erickson’s passion in her 20-year career.&nbsp; After holding a wide array of roles in Marketing, Finance, Supply Chain, Technology, and HR &nbsp;– she decided it was time to make that knowledge accessible where it could make the most impact on the world --- in the hands of small and micro business owners.</span><br><span>&nbsp;</span><br><span>Her company, <a href="https://acthoughtful.com/">ACThoughtful Consulting</a> is focused on unleashing the impact of micro-businesses through advice, coaching, and Fractional-COO support --- where no fraction is too small. Want to size up your business and decide where to focus?&nbsp;<a href="https://acthoughtful.com/business-self-review">Self-assess your business</a>&nbsp;and see where you can make the most impact.</span><br><br><em>“Do the work that works for you.”&nbsp;</em> - Jenny Erickson</p> <p style="text-align: left;">&nbsp;</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fjenny-erickson-on-where-business-owners-get-stuck&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 26 Jul 2021 13:40:30 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/jenny-erickson-on-where-business-owners-get-stuck 2021-07-26T13:40:30Z Lesley Bielby on the future of brand planning https://blog.maxtraylor.com/marketing-blog/lesley-bielby-on-the-future-of-brand-planning <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/lesley-bielby-on-the-future-of-brand-planning" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Lesley%20Bielby.jpg" alt="Lesley Bielby on the future of brand planning" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Lesley Bielby is an experienced, driven and ambitious Chief Strategy Officer who has helped Hill Holiday to win a significant number of new business pitches, and who led the integration of digital strategy, social strategy, planning, decision science and business strategy into one group under her leadership. She is also the author of <a href="https://www.amazon.co.uk/Super-Strategist-Science-Account-Planning/dp/1773271474"><span>Super Strategist: The Art and Science of Modern Account Planning</span></a>, the only modern guide to advertising’s arguably most vital discipline, written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency.<br><br><em>““The business model is you have less people involved.”&nbsp;</em> - Lesley Bielby</p> <p style="text-align: left;">&nbsp;</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/lesley-bielby-on-the-future-of-brand-planning" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Lesley%20Bielby.jpg" alt="Lesley Bielby on the future of brand planning" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Lesley Bielby is an experienced, driven and ambitious Chief Strategy Officer who has helped Hill Holiday to win a significant number of new business pitches, and who led the integration of digital strategy, social strategy, planning, decision science and business strategy into one group under her leadership. She is also the author of <a href="https://www.amazon.co.uk/Super-Strategist-Science-Account-Planning/dp/1773271474"><span>Super Strategist: The Art and Science of Modern Account Planning</span></a>, the only modern guide to advertising’s arguably most vital discipline, written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency.<br><br><em>““The business model is you have less people involved.”&nbsp;</em> - Lesley Bielby</p> <p style="text-align: left;">&nbsp;</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Flesley-bielby-on-the-future-of-brand-planning&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 07 Jun 2021 21:32:35 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/lesley-bielby-on-the-future-of-brand-planning 2021-06-07T21:32:35Z Tamsen Webster - Simple Messaging is Key to Selling Ideas https://blog.maxtraylor.com/marketing-blog/tamsen-webster-simple-messaging-is-key-to-selling-ideas <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/tamsen-webster-simple-messaging-is-key-to-selling-ideas" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/Tamseen%20webster.jpg" alt="Tamsen Webster - Simple Messaging is Key to Selling Ideas" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://www.linkedin.com/in/tamsenwebster/">Tamsen Webster</a> is the Founder and Chief Message Strategist of Find The Red Thread and uses her proprietary Red Thread method to help audiences, organizations, and individuals build and tell the story of their big ideas.</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/tamsen-webster-simple-messaging-is-key-to-selling-ideas" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/Tamseen%20webster.jpg" alt="Tamsen Webster - Simple Messaging is Key to Selling Ideas" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://www.linkedin.com/in/tamsenwebster/">Tamsen Webster</a> is the Founder and Chief Message Strategist of Find The Red Thread and uses her proprietary Red Thread method to help audiences, organizations, and individuals build and tell the story of their big ideas.</p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Ftamsen-webster-simple-messaging-is-key-to-selling-ideas&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 26 Apr 2021 15:58:18 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/tamsen-webster-simple-messaging-is-key-to-selling-ideas 2021-04-26T15:58:18Z Catherine Sheehan on building and enabling strategy teams https://blog.maxtraylor.com/marketing-blog/catherine-sheehan-building-and-enabling-strategy-teams <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/catherine-sheehan-building-and-enabling-strategy-teams" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/Sheehan%20BWM%20Title%20resized%20v2.jpg" alt="Catherine Sheehan on building and enabling strategy teams" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://www.linkedin.com/in/catherine-sheehan-406b702/">Catherine Sheehan</a> is the VP of Brand Strategy at Arnold Worldwide. She knows how to get the most out of a team of strategic thinkers.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/catherine-sheehan-building-and-enabling-strategy-teams" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/Sheehan%20BWM%20Title%20resized%20v2.jpg" alt="Catherine Sheehan on building and enabling strategy teams" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://www.linkedin.com/in/catherine-sheehan-406b702/">Catherine Sheehan</a> is the VP of Brand Strategy at Arnold Worldwide. She knows how to get the most out of a team of strategic thinkers.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fcatherine-sheehan-building-and-enabling-strategy-teams&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 26 Apr 2021 15:43:46 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/catherine-sheehan-building-and-enabling-strategy-teams 2021-04-26T15:43:46Z Mark Macklin on what makes a great strategic planner https://blog.maxtraylor.com/marketing-blog/mark-macklin-on-what-makes-a-great-strategic-planner <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/mark-macklin-on-what-makes-a-great-strategic-planner" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Mark%20Macklin.jpg" alt="Mark Macklin on what makes a great strategic planner" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Mark leads the experiential marketing strategy team for big brands like State Farm. We talk about the role of the strategist to influence creatives, the organization of the teams responsible for strategy and the anatomy of creative briefs.<br><br>“<em>Great planners think what no one else has thought, about that which everybody sees</em>." - Mark Macklin</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/mark-macklin-on-what-makes-a-great-strategic-planner" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Mark%20Macklin.jpg" alt="Mark Macklin on what makes a great strategic planner" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Mark leads the experiential marketing strategy team for big brands like State Farm. We talk about the role of the strategist to influence creatives, the organization of the teams responsible for strategy and the anatomy of creative briefs.<br><br>“<em>Great planners think what no one else has thought, about that which everybody sees</em>." - Mark Macklin</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fmark-macklin-on-what-makes-a-great-strategic-planner&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 31 Mar 2020 20:47:58 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/mark-macklin-on-what-makes-a-great-strategic-planner 2020-03-31T20:47:58Z Jeff Deckman on maximizing the value of your people https://blog.maxtraylor.com/marketing-blog/jeff-deckman-on-maximizing-the-value-of-your-people <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/jeff-deckman-on-maximizing-the-value-of-your-people" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Jeff%20Deckman.jpg" alt="Jeff Deckman on maximizing the value of your people" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Jeff Deckman has won multiple international Stevie awards for his book <a href="https://www.amazon.com/Developing-Conscious-Leadership-Mindset-Century/dp/1733726608/ref=sr_1_1?keywords=conscious+leadership+mindset&amp;qid=1552939015&amp;s=books&amp;sr=1-1-catcorr">Developing the Conscious Leadership Mindset for the 21st Century</a>. We talk about the underlying causes of all-time-low employee engagement and the new systems leaders can utilize to maximize the value of their human capital.<br><br><em>“The most successful organizational model humans have ever had was the first one, the tribe”&nbsp;</em> - Jeffrey Deckman</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <div class="hs-featured-image-wrapper"> <a href="https://blog.maxtraylor.com/marketing-blog/jeff-deckman-on-maximizing-the-value-of-your-people" title="" class="hs-featured-image-link"> <img src="https://blog.maxtraylor.com/hubfs/BWM-Graphic-Jeff%20Deckman.jpg" alt="Jeff Deckman on maximizing the value of your people" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <p style="text-align: left;">Jeff Deckman has won multiple international Stevie awards for his book <a href="https://www.amazon.com/Developing-Conscious-Leadership-Mindset-Century/dp/1733726608/ref=sr_1_1?keywords=conscious+leadership+mindset&amp;qid=1552939015&amp;s=books&amp;sr=1-1-catcorr">Developing the Conscious Leadership Mindset for the 21st Century</a>. We talk about the underlying causes of all-time-low employee engagement and the new systems leaders can utilize to maximize the value of their human capital.<br><br><em>“The most successful organizational model humans have ever had was the first one, the tribe”&nbsp;</em> - Jeffrey Deckman</p> </div> <p><em style="text-align: center; background-color: transparent;"></em></p> <img src="https://track.hubspot.com/__ptq.gif?a=1746989&amp;k=14&amp;r=https%3A%2F%2Fblog.maxtraylor.com%2Fmarketing-blog%2Fjeff-deckman-on-maximizing-the-value-of-your-people&amp;bu=https%253A%252F%252Fblog.maxtraylor.com%252Fmarketing-blog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Wed, 25 Mar 2020 20:28:14 GMT max@maxtraylor.com (Max Traylor) https://blog.maxtraylor.com/marketing-blog/jeff-deckman-on-maximizing-the-value-of-your-people 2020-03-25T20:28:14Z