--- title: Max Traylor Marketing Blog | Beers with Max description: Beers with Max | Max covers content marketing, inbound marketing, lead gen, lead management, analytics and more. --- [![Group 222](https://blog.maxtraylor.com/hs-fs/hubfs/Group%20222.png?width=161&height=100&name=Group%20222.png "Group 222")](http://www.MaxTraylor.com) ## Hot Topics with a cold one! ![beers-logo](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/beers-with-max/beers-logo.png "beers-logo") Where Sales & Marketing Experts Let Loose & Share the Blueprints to Their Money Making Machines ### Join us on Beers With Max! ## Featured Interviews ## [David C. Baker](https://blog.maxtraylor.com/marketing-blog/david-baker-on-keys-to-agency-success-selling-your-expertise) There’s billions worth of implementation work in the market, but there isn’t a price-premium for it. ## [Tamsen Webster](https://blog.maxtraylor.com/marketing-blog/tamsen-webster-on-why-ideas-die-how-to-meet-the-minimum-viable-messaging-of-a-successful-idea) On this episode, creator of The Red Thread®, Tamsen Webster, shares on how to build a scalable story. ## [Tony Hughes](https://blog.maxtraylor.com/marketing-blog/solving-the-sales-pipeline-issue-escaping-the-time-for-money-vortex-w/tony-hughes) The problem with trading time for money is the more successful you get at it, the faster the hamster wheel goes. ## [How to Create Greater Impact, Value & Results By Facilitating Client Priorities w/Steve Lishansky](https://blog.maxtraylor.com/marketing-blog/how-to-create-greater-impact-value-results-by-facilitating-client-priorities-w/steve-lishansky) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Jan 17, 2019 3:19:24 AM [![Lishansky - Promo Graphic](https://blog.maxtraylor.com/hubfs/Lishansky%20-%20Promo%20Graphic.jpg) ](https://blog.maxtraylor.com/marketing-blog/how-to-create-greater-impact-value-results-by-facilitating-client-priorities-w/steve-lishansky) On this episode, Steve Lishansky is back to share how we can focus on the thing that brings the most value to the people we partner with. What are the two biggest obstacles for professional service providers facilitating what’s really important to clients? How do we get to the real end result the client wants, which is where the value is? "If you do exactly what your clients ask you to do, 80-90% of the time you’re missing the opportunity to maximize value." -Steve Lishansky [Read More](https://blog.maxtraylor.com/marketing-blog/how-to-create-greater-impact-value-results-by-facilitating-client-priorities-w/steve-lishansky) ## [Megadeals & How to Balance Sales and Marketing With Business KPIs w/Christopher Engman](https://blog.maxtraylor.com/marketing-blog/megadeals-how-to-balance-sales-and-marketing-with-business-kpis-w/christopher-engman) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Jan 10, 2019 2:05:45 PM [![Beers-Promo-Graphic (1)](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic%20(1).jpg) ](https://blog.maxtraylor.com/marketing-blog/megadeals-how-to-balance-sales-and-marketing-with-business-kpis-w/christopher-engman) One of the biggest problems with sales and marketing today is not being able to prove their value in relation to the KPIs that matter for the financials of a business. How can the use of relevant analytics help in translating the language of marketing KPIs to the language of the key KPIs of the business? What are some of the challenges faced in the execution of megadeals? On this episode, Christopher Engman shares insights on bringing consensus into megadeals, and the importance of looking at marketing in the right context and framework. "In the market, there’s an overemphasis on conversion ... [Read More](https://blog.maxtraylor.com/marketing-blog/megadeals-how-to-balance-sales-and-marketing-with-business-kpis-w/christopher-engman) ## [The Effectiveness of Focusing on a Single Business Problem w/Dr. Roxie Mooney](https://blog.maxtraylor.com/marketing-blog/the-effectiveness-of-focusing-on-a-single-business-problem-w/dr.-roxie-mooney) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Dec 20, 2018 3:30:29 PM [![Beers-Promo-Graphic-2](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic-2.jpg) ](https://blog.maxtraylor.com/marketing-blog/the-effectiveness-of-focusing-on-a-single-business-problem-w/dr.-roxie-mooney) Strategic focus is a powerful tool in entrepreneurship, especially for finding solutions to specific challenges. What is the path our guest took to focusing on a singular business problem, and what are the benefits she’s been able to get from that? Why is it so important to be able to look through different strategic lenses at each stage of the commercialization process? How do we make sure our strategy stays current in a fast-paced, dynamic world? On this episode, Healthcare Commercialization & Launch Expert, Dr. Roxie Mooney, shares insights on how she helps healthcare innovators ... [Read More](https://blog.maxtraylor.com/marketing-blog/the-effectiveness-of-focusing-on-a-single-business-problem-w/dr.-roxie-mooney) ## [The Catalyst Sale: Why The Best Sales Processes Start With Thought Process w/Mike Simmons](https://blog.maxtraylor.com/marketing-blog/the-catalyst-sale-why-the-best-sales-processes-start-with-thought-process-w/mike-simmons) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Dec 13, 2018 4:31:37 AM [![Beers-Promo-Graphic-1](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic-1.jpg) ](https://blog.maxtraylor.com/marketing-blog/the-catalyst-sale-why-the-best-sales-processes-start-with-thought-process-w/mike-simmons) When a company is called in to help fix the sales process, the common practice is to immediately rush to tactical recommendations, often missing other fundamental factors. What is the Catalyst Sale and how is it different when it comes to fixing the hurdles that come with making the wrong sales hires? Why are changes ineffective without evaluation and perspective? Why is it so critical to understand that sales is a thinking process before anything else? On this episode, Catalyst Sale co-founder Mike Simmons shares on the gaps that the Catalyst methodology fills, plans for scaling it, and what ... [Read More](https://blog.maxtraylor.com/marketing-blog/the-catalyst-sale-why-the-best-sales-processes-start-with-thought-process-w/mike-simmons) ## [Ed Marsh on Reinventing Retainers & Consulting Engagements](https://blog.maxtraylor.com/marketing-blog/ed-marsh-on-reinventing-retainers-consulting-engagements) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Dec 6, 2018 2:35:23 PM [![Beers-Promo-Graphic](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic.jpg) ](https://blog.maxtraylor.com/marketing-blog/ed-marsh-on-reinventing-retainers-consulting-engagements) The current retainer model in professional services has led to a hamster wheel of over-investment and a sales process plagued with problems. How can we implement retainers differently so there’s real value in the sales process and the work we do? How do we escape the annual retainer trap most professional services firms are in? Why is buyer intent data such a huge opportunity for companies? On this episode, Ed Marsh, founder and principal of Consilium Global Business Advisors, answers these questions and more. "Many companies don’t have a robust, mature sales & strategic planning process, ... [Read More](https://blog.maxtraylor.com/marketing-blog/ed-marsh-on-reinventing-retainers-consulting-engagements) [All posts](https://blog.maxtraylor.com/marketing-blog/all) [Next](https://blog.maxtraylor.com/marketing-blog/topic/beers-with-max/page/2) © 2026 Max Traylor. All Rights Reserved - [![](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/Meetmax/linkedin-icon.png)](https://www.linkedin.com/in/maxtraylor/)