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Research as a Service: Selling the 3 Most Important Packages of Information

“A failure to plan is a plan for failure.”

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Research as a Service: Selling the 3 Most Important Packages of Information

“A failure to plan is a plan for failure.” It’s a cliche phrase heard in school classrooms all over the world. But as overused as it is, it’s true - i...

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Competitive Analysis: How to Not Pick a Fight With Goliath

Everyone knows the famous biblical story: The young shepherd David battles the fearsome warrior named Goliath, using his wits and cunning to defeat a ...

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Innovate or Die: The Importance of a Unique Content Strategy

To paraphrase the famous author Oscar Wilde: “Be yourself. Every other content strategy is taken.” Of course, Wilde never knew about blogging or nurtu...

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The 3 Elements of a Strategy and Why You Shouldn’t Sell Deliverables

Napoleon. Rommel. Grant. These men are some of the most successful generals in history, and not always because they had the best equipment or largest ...

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