--- title: CMB Community Blog --- [![Content Marketing Blueprint](https://blog.maxtraylor.com/hs-fs/hubfs/Logo/cmb-logo-2017.png?width=140&name=cmb-logo-2017.png "Content Marketing Blueprint")](http://contentmarketingblueprint.com/) ## [Research as a Service: Selling the 3 Most Important Packages of Information](https://blog.maxtraylor.com/cmb-blog/research-as-a-service-selling-the-3-most-important-packages-of-information) **Max Traylor** | Jan 8, 2018 9:11:56 PM **“A failure to plan is a plan for failure.”** ### [CMB Community Blog](https://blog.maxtraylor.com/cmb-blog) ## [Research as a Service: Selling the 3 Most Important Packages of Information](https://blog.maxtraylor.com/cmb-blog/research-as-a-service-selling-the-3-most-important-packages-of-information) **“A failure to plan is a plan for failure.”** **Max Traylor** | Jan 8, 2018 9:11:56 PM ## [Competitive Analysis: How to Not Pick a Fight With Goliath](https://blog.maxtraylor.com/cmb-blog/competitive-analysis-how-to-not-pick-a-fight-with-goliath) Everyone knows the famous biblical story: The young shepherd David battles the fearsome warrior named Goliath, using his wits and cunning to defeat a much bigger, stronger opponent. **Max Traylor** | Jan 7, 2018 12:36:17 PM ## [Innovate or Die: The Importance of a Unique Content Strategy](https://blog.maxtraylor.com/cmb-blog/innovate-or-die-the-importance-of-a-unique-content-strategy) To paraphrase the famous author Oscar Wilde: “Be yourself. Every other content strategy is taken.” **Max Traylor** | Jan 7, 2018 12:34:40 PM ## [The 3 Elements of a Strategy and Why You Shouldn’t Sell Deliverables](https://blog.maxtraylor.com/cmb-blog/the-3-elements-of-a-strategy-and-why-you-shouldnt-sell-deliverables) Napoleon. Rommel. Grant. These men are some of the most successful generals in history, and not always because they had the best equipment or largest quantity of soldiers. **Max Traylor** | Jan 7, 2018 11:52:15 AM ## [Marketing Services vs. Process Consulting: The Difference and Why it Matters](https://blog.maxtraylor.com/cmb-blog/sample-post-3) A frustrated homeowner was trying to fix a leaky pipe. He had spent days working on the pipe himself, searched tutorials online, and even asked friends and family to take a look. Nothing worked. **Max Traylor** | Jan 7, 2018 11:05:20 AM ## [The Inbound Bubble: What it is, Why it’s Happening, and How You Can Overcome It.  Or “You can go down with the ship - or not - the choice is yours.”](https://blog.maxtraylor.com/cmb-blog/sample-post-2) We’ve recently seen “bubbles,” or sharp rises in value followed by drastic depreciation, in several popular industries. In the digital marketing world, we’re seeing another example of this economic phenomenon: The inbound services bubble. And whether you realize it or not, we’re already in the midst of the crash: If you’re not already looking for ways to mitigate its impact, you are running out of time. **Max Traylor** | Jan 7, 2018 11:01:37 AM ## [Strategy is not something you sell, it’s something you become.](https://blog.maxtraylor.com/cmb-blog/sample-post-1) *“My biggest client which represents 60% my income doesn’t need this [strategy]. I need to focus on delivering for them.”* This is the most common reply I get when I ask marketing agencies or consultants if they are making progress doing more strategy and coaching work with clients. It scares me every time. **Max Traylor** | Jan 7, 2018 10:54:57 AM [All posts](https://blog.maxtraylor.com/cmb-blog/all) ![](https://cdn2.hubspot.net/hub/2558854/hubfs/DreamPack/letter%20Icon.png?t=1496817989590&width=86&name=letter%20Icon.png) ## Subscribe Subscribe now and receive a box filled with hand-picked awesome items ** #### Contact A CMB Team Member [![Contact](https://no-cache.hubspot.com/cta/default/1746989/fe483ef5-fbe3-4587-b806-9ede5fcff173.png)](https://cta-redirect.hubspot.com/cta/redirect/1746989/fe483ef5-fbe3-4587-b806-9ede5fcff173) ![agency-success.jpg](https://blog.maxtraylor.com/hs-fs/hubfs/blog_post_images/agency-success.jpg?width=400&name=agency-success.jpg "agency-success.jpg") # Agency Success Stories ### Real Stories of Personal and Professional Transformation [![See Success Stories](https://no-cache.hubspot.com/cta/default/1746989/2d6c44a9-8afe-41ec-9efb-85e8a4d12589.png)](https://cta-redirect.hubspot.com/cta/redirect/1746989/2d6c44a9-8afe-41ec-9efb-85e8a4d12589) Recent Posts ## [Research as a Service: Selling the 3 Most Important Packages of Information](https://blog.maxtraylor.com/cmb-blog/research-as-a-service-selling-the-3-most-important-packages-of-information) #### “A failure to plan is a plan for failure.” It’s a cliche phrase heard in school classrooms all over the world. But as overused as it is, it’s true - i... [Read more](https://blog.maxtraylor.com/cmb-blog/research-as-a-service-selling-the-3-most-important-packages-of-information) ## [Competitive Analysis: How to Not Pick a Fight With Goliath](https://blog.maxtraylor.com/cmb-blog/competitive-analysis-how-to-not-pick-a-fight-with-goliath) #### Everyone knows the famous biblical story: The young shepherd David battles the fearsome warrior named Goliath, using his wits and cunning to defeat a ... [Read more](https://blog.maxtraylor.com/cmb-blog/competitive-analysis-how-to-not-pick-a-fight-with-goliath) ## [Innovate or Die: The Importance of a Unique Content Strategy](https://blog.maxtraylor.com/cmb-blog/innovate-or-die-the-importance-of-a-unique-content-strategy) #### To paraphrase the famous author Oscar Wilde: “Be yourself. Every other content strategy is taken.” Of course, Wilde never knew about blogging or nurtu... [Read more](https://blog.maxtraylor.com/cmb-blog/innovate-or-die-the-importance-of-a-unique-content-strategy) ## [The 3 Elements of a Strategy and Why You Shouldn’t Sell Deliverables](https://blog.maxtraylor.com/cmb-blog/the-3-elements-of-a-strategy-and-why-you-shouldnt-sell-deliverables) #### Napoleon. Rommel. Grant. These men are some of the most successful generals in history, and not always because they had the best equipment or largest ... [Read more](https://blog.maxtraylor.com/cmb-blog/the-3-elements-of-a-strategy-and-why-you-shouldnt-sell-deliverables) ###### © 2018 All Right Reserved.