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Buzzfeed's marketing and sales content has been carefully constructed to educate their B2B buyers, the sponsors of content and advertisements. Rather than just pass this by and tip my hat at the genius inbound marketing wizzard behind the curtain, I took the time to dissect the strategy and process behind the inbound marketing engine that powers Buzzfeed's ad revenue - because as marketers, we can all learn something from them!

I was lucky enough to catch up with the team responsible for the strategy and implementation of Buzzfeed's inbound  marketing engine so they can help us understand that process and work that goes into developing something like this, and what kind of results they have seen thus far.