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Join us on Beers With Max!

What can I say: he doesn't regurgitate the agency training chants of big mar-tech software. He knows a thing or two about the dangers of the popularized retainer business model, and he explains why helping clients bring strategy in-house and enable the freelance gig network to do their "dirty work" is the way to go. So grab a beer and listen up!
"Clients actually like the way we get things done, they fail when they don't own strategy internally".
-Joseph McElroy

The human brain will try to predict what you are going to say... next. Stories happen to be unpredictable, and so your buyers will pay extra special attention. Mike Adams, author of "Seven Stories Every Salesperson Should Tell" has mastered the art of storytelling during the sales process to ensure you are remembered. In this episode we discuss the stories that get your foot in the door, establish credibility, overcome objections and some other things.

"The opposite of storytelling is assertion of facts ... nobody remembers and nobody pays attention" -Mike Adams

The one thing that holds back business owners is mindset, and thinking more like an entrepreneur instead of an executive. What are mindset tendencies that should be avoided or addressed? How do you know when you’ve built a sustainable, sellable business? What is the difference between lacking focus and being open to opportunities? On this episode, I talk to business growth strategist and author, Mark Smith, who shares on how entrepreneurs can pivot into a mindset that builds a great business.

"A business can only grow as fast as the business owner or top officer." -Mark Smith

In the world of professional services, specializing is all the rage right now, but many agencies are still resistant to it. Why is it so powerful to build a track record on specialized knowledge and not implementation? Why should we never underestimate the value of branding? What is the shift in competitive advantage in marketing? On this episode, Gravity Digital founder, Casey O’Quinn shares on the benefits of specialization.

"Reaching people before they need your service is big and very underrated." -Casey O’Quinn

The professional service business is a challenging one, and agencies face many struggles. Why is positioning so important in overcoming them? Why are many agency owners so afraid to take a position in the marketplace? Is implementation a barrier to profitability, value-based pricing or being unique in the marketplace? How do you begin to be more discriminating about which clients are a fit?

On this episode, I’m joined by David Baker, the author of one of the best books on building successful agencies, Business of Expertise. David shares on creating demand for your expertise, why implementation is a self-fulfilling hamster wheel and how to step off that wheel. 

"There’s billions worth of implementation work in the market, but there isn’t a price-premium for it." -David Baker