Beers with Max is on rapid-fire during these COVID-19 times. You can find all my interview highlights and takeaways on my Linkedin Feed. Full interviews will resume right here in a few weeks when things get back to normal!
Mark leads the experiential marketing strategy team for big brands like State Farm. We talk about the role of the strategist to influence creatives, the organization of the teams responsible for strategy and the anatomy of creative briefs. “Great planners think what no one else has thought, about that which everybody sees." - Mark Macklin
Jeff Deckman has won multiple international Stevie awards for his book Developing the Conscious Leadership Mindset for the 21st Century. We talk about the underlying causes of all-time-low employee engagement and the new systems leaders can utilize to maximize the value of their human capital. “The most successful organizational model humans have ever had was the first one, the tribe” - Jeffrey Deckman
Dan Gershenson, CEO at Caliber Brand Strategy, shines a light on life as a licensee of a productized marketing system called “Duct Tape”. We talk about how adopting a proven system can enhance your creativity and productivity, why licensees buy and why they stick with the program. “People think they are buying into a system, but the reason they stay is for personal relationships.” - Dan Gershenson
Brian Margolis, author of The Index Card Business plan, tees off on the shortcomings of time management and “shiny object” syndrome. The truth is our ideas can prevent us from habitually doing the two or three things that really drive results for our business. He’s productized the “Pillar System” which helps entrepreneurs identify their Pillars and turn them into habit. “Getting things done DOES NOT drive results.” - Brian Margolis