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Join us on Beers With Max!

Mark leads the experiential marketing strategy team for big brands like State Farm. We talk about the role of the strategist to influence creatives, the organization of the teams responsible for strategy and the anatomy of creative briefs. “Great planners think what no one else has thought, about that which everybody sees." - Mark Macklin

Jeff Deckman has won multiple international Stevie awards for his book Developing the Conscious Leadership Mindset for the 21st Century. We talk about the underlying causes of all-time-low employee engagement and the new systems leaders can utilize to maximize the value of their human capital. “The most successful organizational model humans have ever had was the first one, the tribe”  - Jeffrey Deckman

Dan Gershenson on life as a licensee

by Max Traylor on Feb 12, 2020 5:45:57 PM

Dan Gershenson, CEO at Caliber Brand Strategy, shines a light on life as a licensee of a productized marketing system called “Duct Tape”. We talk about how adopting a proven system can enhance your creativity and productivity, why licensees buy and why they stick with the program. “People think they are buying into a system, but the reason they stay is for personal relationships.”  - Dan Gershenson

Brian Margolis, author of The Index Card Business plan, tees off on the shortcomings of time management and “shiny object” syndrome. The truth is our ideas can prevent us from habitually doing the two or three things that really drive results for our business. He’s productized the “Pillar System” which helps entrepreneurs identify their Pillars and turn them into habit. “Getting things done DOES NOT drive results.”  - Brian Margolis

Lauren has spent 20 years on the client and agency side of strategy. With a focus on category analysis and media planning for health and wellness organizations, she knows how to productize and sell a “thing” to win the agency game. We talk about her journey, her unique methods and the dying time and materials model for agencies. “If you stay on a hourly, time and materials basis, you can’t win that game”. - Lauren Boyer