--- title: Max Traylor Marketing Blog | Max Traylor (8) description: "Max Traylor helps brilliant people turn their unique knowledge into repeatable systems (productized) consulting services, seeing value in others they cannot see for themselves. He has fallen in love with helping sales and marketing consultants discover what their knowledge is really worth: define it, package it and use it to improve their professional lives. Max has proven it's possible to move from selling commoditized services to selling proven strategies. The consultants he works with stand out from the competition, increase personal income and deliver value more efficiently to their clients. (8)" --- [![Group 222](https://blog.maxtraylor.com/hs-fs/hubfs/Group%20222.png?width=161&height=100&name=Group%20222.png "Group 222")](http://www.MaxTraylor.com) ## Hot Topics with a cold one! ![beers-logo](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/beers-with-max/beers-logo.png "beers-logo") Where Sales & Marketing Experts Let Loose & Share the Blueprints to Their Money Making Machines ### Join us on Beers With Max! ## Featured Interviews ## [David C. Baker](https://blog.maxtraylor.com/marketing-blog/david-baker-on-keys-to-agency-success-selling-your-expertise) There’s billions worth of implementation work in the market, but there isn’t a price-premium for it. ## [Tamsen Webster](https://blog.maxtraylor.com/marketing-blog/tamsen-webster-on-why-ideas-die-how-to-meet-the-minimum-viable-messaging-of-a-successful-idea) On this episode, creator of The Red Thread®, Tamsen Webster, shares on how to build a scalable story. ## [Tony Hughes](https://blog.maxtraylor.com/marketing-blog/solving-the-sales-pipeline-issue-escaping-the-time-for-money-vortex-w/tony-hughes) The problem with trading time for money is the more successful you get at it, the faster the hamster wheel goes. ## [The Two Factors That Impact the Effectiveness of Sales Leadership w/Ken Thoreson](https://blog.maxtraylor.com/marketing-blog/the-two-factors-that-impact-the-effectiveness-of-sales-leadership-w/ken-thoreson) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Mar 14, 2019 3:45:13 PM [![Beers-Promo-Graphic (5)-4](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic%20(5)-4.jpg) ](https://blog.maxtraylor.com/marketing-blog/the-two-factors-that-impact-the-effectiveness-of-sales-leadership-w/ken-thoreson) The weak link in a lot of organizations is sales management. Guess what? More training isn't the answer. What are the shortcomings of sales management, and what are the two aspects that need to be considered? Why does sales management have to address the emotional aspects of leadership? On this episode, author, consultant, sales management training expert, Ken Thoreson shares on the challenges sales management is facing, retirement, and building the business model that made it possible. "The balance of emotion and process is what drives successful organizations." -Ken Thoreson [Read More](https://blog.maxtraylor.com/marketing-blog/the-two-factors-that-impact-the-effectiveness-of-sales-leadership-w/ken-thoreson) ## [How to Fix the Deterioration of Sales Culture w/Tibor Shanto](https://blog.maxtraylor.com/marketing-blog/how-to-fix-the-deterioration-of-sales-culture-w/tibor-shanto) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Mar 8, 2019 4:10:34 AM [![Beers-Promo-Graphic (5)-3](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic%20(5)-3.jpg) ](https://blog.maxtraylor.com/marketing-blog/how-to-fix-the-deterioration-of-sales-culture-w/tibor-shanto) Too many salespeople are failing to adapt to the reality of sales today. How is this slowing down and bloating the sales funnel, and what’s causing this? How can we become better at delivering a high level customer experience? On this episode, B2B Prospecting & Sales Execution expert, Tibor Shanto shares on the issues he’s seeing in sales, how to fix them and finding a business model that allows him to leverage his impact. "Because of automation and the submissiveness of salespeople, there is a lack of energy at the top of the funnel." -Tibor Shanto [Read More](https://blog.maxtraylor.com/marketing-blog/how-to-fix-the-deterioration-of-sales-culture-w/tibor-shanto) ## [The 3 Crucial Factors that Improve B2B Sales Ratios w/James Muir](https://blog.maxtraylor.com/marketing-blog/the-3-crucial-factors-that-improve-b2b-sales-ratios-w/james-muir) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Feb 28, 2019 2:59:31 PM [![Beers-Promo-Graphic (5)-2](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic%20(5)-2.jpg) ](https://blog.maxtraylor.com/marketing-blog/the-3-crucial-factors-that-improve-b2b-sales-ratios-w/james-muir) No amount of lead generation is worth it if your deals don't close. What are the factors that make closing a deal an uphill battle, no matter how good the product is? Why are targeting and messaging so important in this process? How do we know when it’s the right time to deliver our value proposition, and what’s the best channel for closing more deals? On this episode, James Muir, author of the #1 best-selling book The Perfect Close, shares how to overcome the hurdles that get in the way of closing deals. "No amount of brilliant messaging, computer automation or brute force effort can ... [Read More](https://blog.maxtraylor.com/marketing-blog/the-3-crucial-factors-that-improve-b2b-sales-ratios-w/james-muir) ## [How to Accelerate the Sales Process & Increase Your Win Rate Through Social Selling w/Tim Hughes](https://blog.maxtraylor.com/marketing-blog/how-to-accelerate-the-sales-process-increase-your-win-rate-through-social-selling-w/tim-hughes) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Feb 21, 2019 4:39:45 AM [![Beers-Promo-Graphic (5)-1](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic%20(5)-1.jpg) ](https://blog.maxtraylor.com/marketing-blog/how-to-accelerate-the-sales-process-increase-your-win-rate-through-social-selling-w/tim-hughes) When it comes to implementing social selling, what are some misconceptions and challenges that organizations commonly run into? How does social selling accelerate the buying process? How can we leverage social internally? On this episode, I’m joined by social selling influencer and CEO of Digital Leadership Associates, Tim Hughes, who shares insights on how we can get a better grasp of the concept of social selling. "The biggest mistake people make is thinking “social selling” is selling over social." -Tim Hughes [Read More](https://blog.maxtraylor.com/marketing-blog/how-to-accelerate-the-sales-process-increase-your-win-rate-through-social-selling-w/tim-hughes) ## [How to Target and Sell to C-Suite Executives w/Steve Hall](https://blog.maxtraylor.com/marketing-blog/how-to-target-and-sell-to-c-suite-executives-w/steve-hall) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Feb 15, 2019 2:08:19 AM [![Beers-Promo-Graphic (5)](https://blog.maxtraylor.com/hubfs/Beers-Promo-Graphic%20(5).jpg) ](https://blog.maxtraylor.com/marketing-blog/how-to-target-and-sell-to-c-suite-executives-w/steve-hall) When it comes to getting in front of high-level executives in organizations, how do we tailor our approach so we don’t get drowned out by the noise? Why is it so important to have a super-focused, super-targeted approach? How do you capture their attention, get a few minutes of their time and go to the next level? On this episode, Steve Hall answers these questions and shares valuable insights on reaching the right people. "Every message ever sent to anyone, whether it’s to one person or a thousand people, is received on a one-to-one basis." -Steve Hall [Read More](https://blog.maxtraylor.com/marketing-blog/how-to-target-and-sell-to-c-suite-executives-w/steve-hall) [Previous](https://blog.maxtraylor.com/marketing-blog/author/max-traylor/page/7) [All posts](https://blog.maxtraylor.com/marketing-blog/all) [Next](https://blog.maxtraylor.com/marketing-blog/author/max-traylor/page/9) © 2026 Max Traylor. All Rights Reserved - [![](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/Meetmax/linkedin-icon.png)](https://www.linkedin.com/in/maxtraylor/)