In Spain, they'd call it "Cervezas con Max, numero 4," but here in Boston we call it a darn good marketing discussion! On this episode we talk about the challenge of getting leads in the door quickly: if you aren't bringing prospects to the sales team fast enough, you risk getting dropped like a burning coal.

Beers with Max is back once again, and like any third time, this one was a charm. This episode featured a diverse panel of marketing pros, discussing a key challenge keeping lots of B2B marketers and sales reps up at night. Read on for the 411, and as usual please send all feedback directly to me at max@maxtraylor.com

As we sip suds on this week's episode of Beers with Max, we're discussing a more enlightened approach to video for marketing and sales. Keep reading to see what we learned, and as always please email max@maxtraylor.com directly with your feedback.

The inaugural episode of Beers with Max is in the books! Beer was drank, fun was had, and lots of great marketing and sales ideas were discussed. Here's what went down: