Like tentacles on an octopus but with less suction, there are now eight Beers with Max episodes! On our latest session we're joined by social selling mastermind John Lawson. John is author of the best-selling book Kick Ass Social Commerce for E-Preneurs as well as a digital entrepreneur, strategist and highly sought-after speaker who has hosted discussions and talks on five continents. Today John joins us for an exciting Q&A on social selling, how the digital age has disrupted the traditional sales process, and what you can do about it. Get your mitts on a cold one and check out the ...

It's a big moment in Beers with Max history: we have finally achieved six-pack level! In episode number 6 we are addressing the fundamental shift in the world of sales by discussing what it takes to become an indispensable partner in our clients' success. If six-pack level wasn't enough excitement for one episode, we've also got a special guest in store for you. Steve Lishanksy is a highly-acclaimed sales trainer, founder of the Institute for Sales Innovation, and author of the best-selling book The Ultimate Sales Revolution. In this Q&A-style episode I ask Steve about today's world of ...

Not the Jackson 5, or even Maroon 5...it's Beers with Max 5! Depending on your point of view, the issue we discuss today is either one of the smartest or laziest questions you can ask: How do I get other companies to sell my offering for me?