Many entrepreneurs get lost in trying to market themselves using only one method, when what’s actually needed is a combination of marketing techniques. What questions does our marketing need to answer in order to be effective? How do we build strong personal brands that actually contribute to our business results? What is the danger of becoming successful in one-to-one client work? On this episode, professional selling author, speaker and influencer, Tony Hughes shares on his latest book and how he’s solving some of the biggest challenges in selling.
"Alignment in the marketplace is far more powerful than evangelism." -Tony Hughes