Lesley Bielby is an experienced, driven and ambitious Chief Strategy Officer who has helped Hill Holiday to win a significant number of new business pitches, and who led the integration of digital strategy, social strategy, planning, decision science and business strategy into one group under her leadership. She is also the author of Super Strategist: The Art and Science of Modern Account Planning, the only modern guide to advertising’s arguably most vital discipline, written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively ...
Tamsen Webster is the Founder and Chief Message Strategist of Find The Red Thread and uses her proprietary Red Thread method to help audiences, organizations, and individuals build and tell the story of their big ideas.
Mark leads the experiential marketing strategy team for big brands like State Farm. We talk about the role of the strategist to influence creatives, the organization of the teams responsible for strategy and the anatomy of creative briefs. “Great planners think what no one else has thought, about that which everybody sees." - Mark Macklin
Jeff Deckman has won multiple international Stevie awards for his book Developing the Conscious Leadership Mindset for the 21st Century. We talk about the underlying causes of all-time-low employee engagement and the new systems leaders can utilize to maximize the value of their human capital. “The most successful organizational model humans have ever had was the first one, the tribe” - Jeffrey Deckman