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Join us on Beers With Max!

Lauren has spent 20 years on the client and agency side of strategy. With a focus on category analysis and media planning for health and wellness organizations, she knows how to productize and sell a “thing” to win the agency game. We talk about her journey, her unique methods and the dying time and materials model for agencies. “If you stay on a hourly, time and materials basis, you can’t win that game”. - Lauren Boyer

Today we dive inside the mind of a focused strategic consultant & professor of competitive strategy at NYU. We talk about the power of focus, consultancies vs agencies, DISqualification and advice for young entrepreneurs getting into strategic consulting. “We are only as good as our last case study”  - Olivia Scott

Barry built a world class consulting practice around innovation and brand transformation for household names. But why? R/GA was flying high after helping NIKE transform their business… what caused him to pursue a NEW service and a NEW model at the height of their success? “We had big ideas that we knew would work, but we didn’t have the right thinkers and we weren’t having conversations at the right altitude.”  - Barry Wacksman

Her move from client side to strategic marketing consultant came with the reward of saying “no” to things. We talk about creating boundaries in consulting engagements, the anatomy of her go-to marketing plan for software companies and an extremely simple way to reinforce what you DO NOT do. “If it’s not your thing, introduce three experts in that field. This is a simple, genuine conversation to have”.  - Kristen Ortwerth

There are three reasons Matthew is transforming his business from a deliverables based agency to an expertise selling consultancy. We talk about becoming the bottleneck of knowledge, inspirational books and what customers REALLY want. But how is Matthew managing the transformation with this team members? Enjoyed this chat as so many people are worried about their team’s reaction when it comes time to save the business. “Selling expertise vs hours is the difference between rolling a rock and pushing a rock” -Matthew Stibbe