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[Beers with Max 5] How to get other companies to sell your products and services

Max Traylor

Not the Jackson 5, or even Maroon 5...it's Beers with Max 5! Depending on your point of view, the issue we discuss today is either one of the smartest or laziest questions you can ask: How do I get other companies to sell my offering for me?

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Topics: Sales, Beers with Max, Partner Sales

[Beers with Max 4] Why paid advertising will save your inbound marketing job

Max Traylor

In Spain, they'd call it "Cervezas con Max, numero 4," but here in Boston we call it a darn good marketing discussion! On this episode we talk about the challenge of getting leads in the door quickly: if you aren't bringing prospects to the sales team fast enough, you risk getting dropped like a burning coal.

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Topics: Agency Products & Services, Beers with Max

[Beers with Max 3] Improving sales productivity with content

Max Traylor

Beers with Max is back once again, and like any third time, this one was a charm. This episode featured a diverse panel of marketing pros, discussing a key challenge keeping lots of B2B marketers and sales reps up at night. Read on for the 411, and as usual please send all feedback directly to me at max@maxtraylor.com

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Topics: Sales and Marketing Alignment, Beers with Max

[Beers with Max 2] Scalable video for marketing and sales

Max Traylor

As we sip suds on this week's episode of Beers with Max, we're discussing a more enlightened approach to video for marketing and sales. Keep reading to see what we learned, and as always please email max@maxtraylor.com directly with your feedback.

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Topics: Inbound Marketing Video, video marketing strategy, Beers with Max

[Beers with Max 1] Digital, Scalable, Residual revenue for B2B companies

Max Traylor

The inaugural episode of Beers with Max is in the books! Beer was drank, fun was had, and lots of great marketing and sales ideas were discussed. Here's what went down:

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Topics: Agency Insights, Sales and Marketing, Agency Products & Services, Beers with Max

[video] Max Traylor video marketing rant (1:45)

Max Traylor

I am passionate about the opportunity for video in today's marketing mix. Video is the closest thing to a silver bullet I have seen and I find myself applying it to almost every one of my client and inbound agency engagements. So I had some fun in the studio with this quick rant on the power of video for inbound marketers.

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Topics: Inbound Marketing Video

Video Marketing Wars: The Facebook Awakens

Max Traylor

 

A long time ago, in a marketing galaxy not so far away...

All was peaceful on planet YouTube. WIth backing from the powerful Google Empire, YouTube had staked out a position as the galaxy's second-largest search engine . But in the nearby Facebook system, a plan to unseat YouTube from its reign as the most popular video marketing channel was brewing. Lead by the cunning General Zuckerberg, Facebook mounted an attack on YouTube's video popularity and was able to overtake it with more videos being uploaded directly to Facebook than shared with Youtube in the winter of 2014. But YouTube would not go quietly, and prepared to launch a counterattack.

The Video Marketing Wars had begun... 

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Topics: Inbound Marketing Video

Lessons learned from Buzzfeed's B2B inbound marketing microsite

Max Traylor

Buzzfeed's marketing and sales content has been carefully constructed to educate their B2B buyers, the sponsors of content and advertisements. Rather than just pass this by and tip my hat at the genius inbound marketing wizzard behind the curtain, I took the time to dissect the strategy and process behind the inbound marketing engine that powers Buzzfeed's ad revenue - because as marketers, we can all learn something from them!

I was lucky enough to catch up with the team responsible for the strategy and implementation of Buzzfeed's inbound  marketing engine so they can help us understand that process and work that goes into developing something like this, and what kind of results they have seen thus far.

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Topics: Inbound Golf Clap

How Millennials are influencing change in the inbound marketing methodology

Max Traylor

Like many fast growing companies, a recent client of mine plans to hire business development reps as their primary resource for growing sales. As an inbound marketer you might ask yourself: why was Max so excited to hear this? The answer is simple: business development reps can build a personal relationship with leads that have been generated through inbound marketing. Personal relationships are extremely important in the buying process, especially for Millennial buyers who recent studies show are most heavily influenced by vendor sales reps. Marketing doesn't build a relationship with buyers because marketers don’t speak with leads and they don’t send personal emails. Sales doesn’t do this work because they only want to speak with the folks that have asked to be sold to. Without business development reps, the inbound marketing middle men, qualified leads just sit at the top of your lead management process waiting to be plucked by your competition.

So, for your benefit I have summarized at a high level the marketing and sales activity at each stage of the lead management pipeline. Keep in mind that the role of business development reps at your organization will change based on when and how leads get handed from marketing to sales. Biz dev reps simply fill the gap.

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Topics: Sales and Marketing Alignment, Lead Management Process, Millennial Buyers

Conquer inbound marketing with smart video content

Max Traylor

You write blogs, whitepapers and ebooks. You create countless presentations, case studies and other content resources to attract, nurture and convert leads. But why isn't EVERYBODY asking how video fits into your inbound marketing mix when it is clearly the most effective form of communication? Is it because people are overcharging for good video production? Is it because this is completely new to you as a marketer and your afraid of change? Do we love writing that much!? Personally I think its because marketers don't know what is involved in video production or how to apply video within their overall inbound marketing strategy.

Lets shock ourselves into reality for a second and look at how video, the fastest form of communication and information transfer between your brand and your buyers, can accelerate revenue coming from your marketing and sales investments.

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Topics: Inbound Marketing Video

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