Like many fast growing companies, a recent client of mine plans to hire business development reps as their primary resource for growing sales. As an inbound marketer you might ask yourself: why was Max so excited to hear this? The answer is simple: business development reps can build a personal relationship with leads that have been generated through inbound marketing. Personal relationships are extremely important in the buying process, especially for Millennial buyers who recent studies show are most heavily influenced by vendor sales reps. Marketing doesn't build a relationship with buyers ...

You write blogs, whitepapers and ebooks. You create countless presentations, case studies and other content resources to attract, nurture and convert leads. But why isn't EVERYBODY asking how video fits into your inbound marketing mix when it is clearly the most effective form of communication? Is it because people are overcharging for good video production? Is it because this is completely new to you as a marketer and your afraid of change? Do we love writing that much!? Personally I think its because marketers don't know what is involved in video production or how to apply video within ...