As we sip suds on this week's episode of Beers with Max, we're discussing a more enlightened approach to video for marketing and sales. Keep reading to see what we learned, and as always please email max@maxtraylor.com directly with your feedback.

The inaugural episode of Beers with Max is in the books! Beer was drank, fun was had, and lots of great marketing and sales ideas were discussed. Here's what went down:

I am passionate about the opportunity for video in today's marketing mix. Video is the closest thing to a silver bullet I have seen and I find myself applying it to almost every one of my client and inbound agency engagements. So I had some fun in the studio with this quick rant on the power of video for inbound marketers.

A long time ago, in a marketing galaxy not so far away... All was peaceful on planet YouTube. WIth backing from the powerful Google Empire, YouTube had staked out a position as the galaxy's second-largest search engine . But in the nearby Facebook system, a plan to unseat YouTube from its reign as the most popular video marketing channel was brewing. Lead by the cunning General Zuckerberg, Facebook mounted an attack on YouTube's video popularity and was able to overtake it with more videos being uploaded directly to Facebook than shared with Youtube in the winter of 2014. But YouTube would ...

Buzzfeed's marketing and sales content has been carefully constructed to educate their B2B buyers, the sponsors of content and advertisements. Rather than just pass this by and tip my hat at the genius inbound marketing wizzard behind the curtain, I took the time to dissect the strategy and process behind the inbound marketing engine that powers Buzzfeed's ad revenue - because as marketers, we can all learn something from them! I was lucky enough to catch up with the team responsible for the strategy and implementation of Buzzfeed's inbound marketing engine so they can help us understand that ...