--- title: Max Traylor Marketing Blog (4) description: Max covers content marketing, inbound marketing, lead gen, lead management, analytics and more. (4) --- [![Group 222](https://blog.maxtraylor.com/hs-fs/hubfs/Group%20222.png?width=161&height=100&name=Group%20222.png "Group 222")](http://www.MaxTraylor.com) ## Hot Topics with a cold one! ![beers-logo](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/beers-with-max/beers-logo.png "beers-logo") Where Sales & Marketing Experts Let Loose & Share the Blueprints to Their Money Making Machines ### Join us on Beers With Max! ## Featured Interviews ## [David C. Baker](https://blog.maxtraylor.com/marketing-blog/david-baker-on-keys-to-agency-success-selling-your-expertise) There’s billions worth of implementation work in the market, but there isn’t a price-premium for it. ## [Tamsen Webster](https://blog.maxtraylor.com/marketing-blog/tamsen-webster-on-why-ideas-die-how-to-meet-the-minimum-viable-messaging-of-a-successful-idea) On this episode, creator of The Red Thread®, Tamsen Webster, shares on how to build a scalable story. ## [Tony Hughes](https://blog.maxtraylor.com/marketing-blog/solving-the-sales-pipeline-issue-escaping-the-time-for-money-vortex-w/tony-hughes) The problem with trading time for money is the more successful you get at it, the faster the hamster wheel goes. ## [Kristen Ortwerth on setting boundaries as a consultant and the marketing plan every software company needs](https://blog.maxtraylor.com/marketing-blog/kristen-ortwerth-on-setting-boundaries-as-a-consultant-and-the-marketing-plan-every-software-company-needs) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Dec 11, 2019 11:22:36 AM [![Kristen Ortwerth Title Card](https://blog.maxtraylor.com/hubfs/Kristen%20Ortwerth%20Title%20Card.jpg) ](https://blog.maxtraylor.com/marketing-blog/kristen-ortwerth-on-setting-boundaries-as-a-consultant-and-the-marketing-plan-every-software-company-needs) Her move from client side to strategic marketing consultant came with the reward of saying “no” to things. We talk about creating boundaries in consulting engagements, the anatomy of her go-to marketing plan for software companies and an extremely simple way to reinforce what you DO NOT do. “If it’s not your thing, introduce three experts in that field. This is a simple, genuine conversation to have”. - Kristen Ortwerth [Read More](https://blog.maxtraylor.com/marketing-blog/kristen-ortwerth-on-setting-boundaries-as-a-consultant-and-the-marketing-plan-every-software-company-needs) ## [Matthew Stibbe: Report from the Trenches: Selling Expertise Versus Hours](https://blog.maxtraylor.com/marketing-blog/matthew-stibbe-report-from-the-trenches-selling-expertise-versus-hours) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Nov 12, 2019 9:17:38 AM [![BWM-Graphic-Matthew Steibbe-1](https://blog.maxtraylor.com/hubfs/BWM-Graphic-Matthew%20Steibbe-1.jpg) ](https://blog.maxtraylor.com/marketing-blog/matthew-stibbe-report-from-the-trenches-selling-expertise-versus-hours) There are three reasons Matthew is transforming his business from a deliverables based agency to an expertise selling consultancy. We talk about becoming the bottleneck of knowledge, inspirational books and what customers REALLY want. But how is Matthew managing the transformation with this team members? Enjoyed this chat as so many people are worried about their team’s reaction when it comes time to save the business. “Selling expertise vs hours is the difference between rolling a rock and pushing a rock” -Matthew Stibbe [Read More](https://blog.maxtraylor.com/marketing-blog/matthew-stibbe-report-from-the-trenches-selling-expertise-versus-hours) ## [Greg Kihlstrom Shares Secrets to Inspiring Client Teams to Take Action](https://blog.maxtraylor.com/marketing-blog/greg-kihlstrom-shares-secrets-to-inspiring-client-teams-to-take-action) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Oct 28, 2019 7:57:04 AM [![BWM-Graphic-Greg Kihlstrom](https://blog.maxtraylor.com/hubfs/BWM-Graphic-Greg%20Kihlstrom.jpg) ](https://blog.maxtraylor.com/marketing-blog/greg-kihlstrom-shares-secrets-to-inspiring-client-teams-to-take-action) I don’t hear a lot of people talking about employee experience as the driver for client experience. Greg’s unique methodology as chief experience officer at Cravety is based on the intersection of the two: you can’t have one without the other. We talk about how his consulting process inspires client teams to take action without throwing low margin services at the problem. [Read More](https://blog.maxtraylor.com/marketing-blog/greg-kihlstrom-shares-secrets-to-inspiring-client-teams-to-take-action) ## [Steve St. Clair on Creative Services in Changing Times](https://blog.maxtraylor.com/marketing-blog/steve-st.-clair-on-creative-services-in-changing-times) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Oct 18, 2019 5:53:48 PM [![BWM-Graphic---Steve-Claire-1](https://blog.maxtraylor.com/hubfs/BWM-Graphic---Steve-Claire-1.jpg) ](https://blog.maxtraylor.com/marketing-blog/steve-st.-clair-on-creative-services-in-changing-times) Steve has seen the commoditization of implementation services first hand and isn’t going to play that game again. Instead his focus is on injecting creative ideas into his clients’ marketing teams, and he has some fun things to say about the need for creativity, magic, and big ideas in today’s marketing team structure. “The real money is in the idea work” -Steve St. Clair [Read More](https://blog.maxtraylor.com/marketing-blog/steve-st.-clair-on-creative-services-in-changing-times) ## [Joseph McElroy on Agency Business Models and the Importance of Clients Owning Strategy Internally](https://blog.maxtraylor.com/marketing-blog/the-human-brain-will-try-to-predict-what-you-are-going-to-say-next-0) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Oct 2, 2019 8:22:29 AM [![BWM-Graphic---Joseph-McElroy](https://blog.maxtraylor.com/hubfs/BWM-Graphic---Joseph-McElroy.jpg) ](https://blog.maxtraylor.com/marketing-blog/the-human-brain-will-try-to-predict-what-you-are-going-to-say-next-0) What can I say: he doesn't regurgitate the agency training chants of big mar-tech software. He knows a thing or two about the dangers of the popularized retainer business model, and he explains why helping clients bring strategy in-house and enable the freelance gig network to do their "dirty work" is the way to go. So grab a beer and listen up! "Clients actually like the way we get things done, they fail when they don't own strategy internally". -Joseph McElroy [Read More](https://blog.maxtraylor.com/marketing-blog/the-human-brain-will-try-to-predict-what-you-are-going-to-say-next-0) [Previous](https://blog.maxtraylor.com/marketing-blog/page/3) [All posts](https://blog.maxtraylor.com/marketing-blog/all) [Next](https://blog.maxtraylor.com/marketing-blog/page/5) © 2026 Max Traylor. All Rights Reserved - [![](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/Meetmax/linkedin-icon.png)](https://www.linkedin.com/in/maxtraylor/)