--- title: Max Traylor Marketing Blog | Max Traylor (12) description: "Max Traylor helps brilliant people turn their unique knowledge into repeatable systems (productized) consulting services, seeing value in others they cannot see for themselves. He has fallen in love with helping sales and marketing consultants discover what their knowledge is really worth: define it, package it and use it to improve their professional lives. Max has proven it's possible to move from selling commoditized services to selling proven strategies. The consultants he works with stand out from the competition, increase personal income and deliver value more efficiently to their clients. (12)" --- [![Group 222](https://blog.maxtraylor.com/hs-fs/hubfs/Group%20222.png?width=161&height=100&name=Group%20222.png "Group 222")](http://www.MaxTraylor.com) ## Hot Topics with a cold one! ![beers-logo](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/beers-with-max/beers-logo.png "beers-logo") Where Sales & Marketing Experts Let Loose & Share the Blueprints to Their Money Making Machines ### Join us on Beers With Max! ## Featured Interviews ## [David C. Baker](https://blog.maxtraylor.com/marketing-blog/david-baker-on-keys-to-agency-success-selling-your-expertise) There’s billions worth of implementation work in the market, but there isn’t a price-premium for it. ## [Tamsen Webster](https://blog.maxtraylor.com/marketing-blog/tamsen-webster-on-why-ideas-die-how-to-meet-the-minimum-viable-messaging-of-a-successful-idea) On this episode, creator of The Red Thread®, Tamsen Webster, shares on how to build a scalable story. ## [Tony Hughes](https://blog.maxtraylor.com/marketing-blog/solving-the-sales-pipeline-issue-escaping-the-time-for-money-vortex-w/tony-hughes) The problem with trading time for money is the more successful you get at it, the faster the hamster wheel goes. ## [[Beers with Max 7] Mobile Marketer of the Year Spills Her Secrets](https://blog.maxtraylor.com/marketing-blog/beers-with-max-7-mobile-marketer-of-the-year-spills-her-secrets) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Jun 1, 2016 7:54:41 AM [![beers_with_max_video.png](https://blog.maxtraylor.com/hubfs/Beers_with_Max/beers_with_max_video.png) ](https://blog.maxtraylor.com/marketing-blog/beers-with-max-7-mobile-marketer-of-the-year-spills-her-secrets) If you missed us last week, you're in luck: Beers with Max is back again with lucky episode number 7! Grab a four-leaf clover and a cold one and settle in, cause this is one you don't want to miss. [Read More](https://blog.maxtraylor.com/marketing-blog/beers-with-max-7-mobile-marketer-of-the-year-spills-her-secrets) ## [[Beers with Max 6] Becoming an Indispensable Partner featuring Steve Lishansky](https://blog.maxtraylor.com/marketing-blog/beers-with-max-6-indispensable-partner-steve-lishansky) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on May 19, 2016 12:34:21 PM [![beers_with_max_6_image.png](https://blog.maxtraylor.com/hubfs/Beers_with_Max/beers_with_max_6_image.png) ](https://blog.maxtraylor.com/marketing-blog/beers-with-max-6-indispensable-partner-steve-lishansky) It's a big moment in Beers with Max history: we have finally achieved six-pack level! In episode number 6 we are addressing the fundamental shift in the world of sales by discussing what it takes to become an indispensable partner in our clients' success. If six-pack level wasn't enough excitement for one episode, we've also got a special guest in store for you. Steve Lishanksy is a highly-acclaimed sales trainer, founder of the Institute for Sales Innovation, and author of the best-selling book The Ultimate Sales Revolution. In this Q&A-style episode I ask Steve about today's world of ... [Read More](https://blog.maxtraylor.com/marketing-blog/beers-with-max-6-indispensable-partner-steve-lishansky) ## [[Beers with Max 5] How to get other companies to sell your products and services](https://blog.maxtraylor.com/marketing-blog/beers-with-max-5-how-to-get-other-companies-to-sell-your-products-and-services) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on May 10, 2016 7:54:09 AM [![](https://blog.maxtraylor.com/hubfs/Max_pictures/beers_with_max_5_promo.png) ](https://blog.maxtraylor.com/marketing-blog/beers-with-max-5-how-to-get-other-companies-to-sell-your-products-and-services) Not the Jackson 5, or even Maroon 5...it's Beers with Max 5! Depending on your point of view, the issue we discuss today is either one of the smartest or laziest questions you can ask: How do I get other companies to sell my offering for me? [Read More](https://blog.maxtraylor.com/marketing-blog/beers-with-max-5-how-to-get-other-companies-to-sell-your-products-and-services) ## [[Beers with Max 4] Why paid advertising will save your inbound marketing job](https://blog.maxtraylor.com/marketing-blog/beers-with-max-4-why-paid-advertising-will-save-your-inbound-marketing-job) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Apr 27, 2016 2:17:28 PM [![](https://blog.maxtraylor.com/hubfs/Beers_with_Max/BEERS-WITH-MAX2.jpg) ](https://blog.maxtraylor.com/marketing-blog/beers-with-max-4-why-paid-advertising-will-save-your-inbound-marketing-job) In Spain, they'd call it "Cervezas con Max, numero 4," but here in Boston we call it a darn good marketing discussion! On this episode we talk about the challenge of getting leads in the door quickly: if you aren't bringing prospects to the sales team fast enough, you risk getting dropped like a burning coal. [Read More](https://blog.maxtraylor.com/marketing-blog/beers-with-max-4-why-paid-advertising-will-save-your-inbound-marketing-job) ## [[Beers with Max 3] Improving sales productivity with content](https://blog.maxtraylor.com/marketing-blog/beers-with-max-3-improving-sales-productivity-with-content) by [Max Traylor](https://blog.maxtraylor.com/marketing-blog/author/max-traylor) on Apr 20, 2016 1:35:09 PM [![](https://blog.maxtraylor.com/hubfs/Beers_with_Max/BEERS-WITH-MAX1_1.jpg) ](https://blog.maxtraylor.com/marketing-blog/beers-with-max-3-improving-sales-productivity-with-content) Beers with Max is back once again, and like any third time, this one was a charm. This episode featured a diverse panel of marketing pros, discussing a key challenge keeping lots of B2B marketers and sales reps up at night. Read on for the 411, and as usual please send all feedback directly to me at max@maxtraylor.com [Read More](https://blog.maxtraylor.com/marketing-blog/beers-with-max-3-improving-sales-productivity-with-content) [Previous](https://blog.maxtraylor.com/marketing-blog/author/max-traylor/page/11) [All posts](https://blog.maxtraylor.com/marketing-blog/all) [Next](https://blog.maxtraylor.com/marketing-blog/author/max-traylor/page/13) © 2026 Max Traylor. All Rights Reserved - [![](https://blog.maxtraylor.com/hubfs/MaxTraylor_Priceless/Meetmax/linkedin-icon.png)](https://www.linkedin.com/in/maxtraylor/)