Most marketing today isn’t living up to the challenge of generating leads and opportunities for businesses. What are some of the key reasons for this struggle, even with thousands of tactics and applications available? Why are so many marketers still caught up in the guessing game of tactics and ideas? Why is there a need for both implementation services and strategy?
On this episode, internet marketing veteran and founder/president of Nowspeed Marketing, David Reske, shares how we can ensure that our marketing lends itself to lead generation.
"You need to have a tightly tuned methodology in order to execute well and drive demand in a predictable way." -David Reske
3 Things We Learned
The reason for a lack of marketing lead generation
Even though all the data’s there, marketers are still guessers. That guessing is taking precedence over rigorous, data-based decision making.
How to simplify marketing in an age of complexity
Because of an over-availability of solutions, marketing has become very complicated. This results in huge lack of clarity in direction and decision making when it comes to the right medium and strategy. To eliminate these choke points in the campaign development process, you have to measure and evaluate the exact return you’re getting on that investment.
Strategic issues that can’t be solved by low-cost gig workers
Connecting the dots between the spend and results, the data and the action are something most clients don’t do very well. Even though there is an explosion of low cost labor to help with tactics, low cost resources cannot solve the strategic issues that hinder the success of a campaign. A high-level strategic service offering is still necessary.
Nothing drives clients further away from desired results like a lack of clarity and decisiveness, and the more time we spend guessing, the less likely we’ll achieve any meaningful outcomes in what we do. What’s needed to simplify things is a rigorous process of methodically testing marketing tools. That way, we make sure that we’re choosing the best ones based on our business goals and objectives.
David is the Founder and President, Nowspeed, Inc. He is an Internet Marketing Veteran with significant experience in SEO, PPC, Social Media, Web Analytics. Go to https://nowspeed.com/ for more information, or connect with him on LinkedIn https://www.linkedin.com/in/davidreske.