Every entrepreneur needs a healthy dose of two things: optimism and confidence. Of course, it takes much more than that (time, money, your sanity...) but if you're not confident in what you do, it's tough to make it as a business owner. On this Content Marketer's Blueprint community Q&A, Dave Orecchio of Bristol Strategy Inc. shares how he bootstrapped his company from the ground up, selling CMB engagements with a specific process for qualifying leads and creating proposals. I think you'll get some real value out of the tips and strategies we discuss - I hit a few of the highlights after ...

It's a special Beers with Max: like Ric Flair but with fewer "Woooos," our guest on this session is a living legend in the business. Beginning in 2009, Pete Caputa helped develop and grow HubSpot's channel partner program into a massive player in the field of marketing automation. Today there are over 2700 agency partners reselling HubSpot and its related services. He's now the CEO of Databox, a business analytics app that gathers data from marketing automation tools, CRMs, and cloud applications, to display them in one comprehensive dashboard. Not only did Pete fully participate in the ...

It might be episode 13, but we've got plenty of luck with us today on Beers with Max as we welcome in veteran consultant, researcher, and author Adele Revella. Adele is best known as the founder of the Buyer Persona Institute, an organization dedicated to making sure that marketers become experts in understanding how, when, and why people make purchases. She joins us to talk about giving away what you know, one critical part of buyer personas that gets neglected, and why understanding buyers is more important than ever before. Click play on the recording to commence the flow of knowledge (and ...

New year, new beer: Beers with Max is back for its second season! To kick off our first show of 2017, we're hanging out with sales training expert Richard Harris. After a successful career in sales & sales management, Richard bootstrapped a sales training firm that has helped startups and global enterprises alike find more success at every stage of the sales cycle.

Like tentacles on an octopus but with less suction, there are now eight Beers with Max episodes! On our latest session we're joined by social selling mastermind John Lawson. John is author of the best-selling book Kick Ass Social Commerce for E-Preneurs as well as a digital entrepreneur, strategist and highly sought-after speaker who has hosted discussions and talks on five continents. Today John joins us for an exciting Q&A on social selling, how the digital age has disrupted the traditional sales process, and what you can do about it. Get your mitts on a cold one and check out the ...