In an age where marketing seems to get more complicated by the day, staffing agencies and crafting relevant services for clients becomes a challenge. How can you bring expertise and experience to the table, and package it so that it’s also profitable? How do you balance between a service model and consulting model? Why is it so powerful to focus on solving a key problem in a specific industry?
On this episode, Farotech founder and CEO, Chris Carr shares the principles and strategies that have kept his agency thriving since 2001.
"Implementation allows us to learn, have boots on the ground, real analytics to back up the theory and data-based outcomes." -Chris Carr
3 Things We Learned
The challenges of scaling a marketing team
When it comes to marketing, client expectations have never been higher. Agencies have to help clients generate leads, position them as thought leaders, handle social media and so much more. This requires specialists in each of the critical areas of marketing, not one person doing all of it, but this is also expensive.
Why Chris has stayed in implementation and not gone fully into strategy
People lose relevance because they spend all their time and energy on individual clients, rather than developing processes for all of their clients. The reason Chris still does implementation is so that he can develop, better, cheaper faster processes for all his clients, and build a better product.
How to balance capacity and demand in an agency
If you have capacity above demand, you’ll be struggling to keep up with payroll and affording to pay people. If you have more demand than capacity, you can put yourself in the position to charge more.
Expertise, knowledge, and experience is what is winning the marketing game, not volume of content. It’s not how much time is spent on specific clients, but rather the amount of time put into product development for every single client. Very often, without the data, analytics and experience extracted from implementation, it’s hard to create a product that can meet the challenges and complexities of marketing. That is the only time and circumstance that staying in implementation makes sense, but that doesn’t mean not having strategy-based products in your business. Ultimately, you can find a balance between the two that keeps you relevant and profitable.
Chris Carr is the President and CEO of Farotech. He started the company in 2001 and is widely known as an innovator of conversion science. Go to https://farotech.com/ or https://dentalmarketingbootcamp.net/ for more information, or email firstname.lastname@example.org.